Rick Owens x Sonos Collaboration
Focus
CO-BRANDING & INTEGRATED MARKETING COMMUNICATIONS
Year
2024
Skills
Info
Developed a strategic co-branded capsule collection merging Rick Owens' aesthetics with Sonos' premium audio technology. The collaboration resulted in a limited-edition audio collection featuring dark architectural designs. Created a comprehensive 6-month integrated marketing communication strategy covering pre-launch, launch, and post-launch phases, including pricing segmentation, distribution strategy, and omnichannel activation plan.
Highlights and Contributions:
Project Leadership: Led 5-member team through 4-month collaboration development process.
Brand Analysis: Conducted in-depth research on both brands and their existing 4Ps (Product, Price, Place, Promotion) and target markets.
Campaign Strategy: Developed innovative marketing campaigns including guerrilla marketing, influencer seeding, and launch events across two key markets.
IMC Planning: Created day-to-day integrated marketing communications calendar for pre, during, and post-launch phases for all online and offline communication touchpoints.
Product Strategy: Contributed to 15-SKU collection development with pricing segmentation and distribution strategy aligned with target customer profiles.