AMIN KADER

VISUAL GUIDELINE BOOKLET

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PDF Version

Focus

BRAND IDENTITY & VISUAL GUIDELINES

Year

2025

Skills

Branding StrategyGraphic DesignDigital MarketingVisual CommunicationCampaign DevelopmentICON - Ostble Bond

Info

Addressed the strategic dilemma for the 50-year-old couture house Amin Kader, which traditionally followed a 'Zero Communication' policy. The goal was to develop a comprehensive communication and brand identity strategy to allow the brand to expand and engage new digital audiences globally without compromising its core DNA or niche exclusivity.

Highlights and Contributions:

Visual Identity & Tone: Designed the Visual Identity Manual and established brand voice/tone of voice principles to ensure a unified, elevated, and exciting visual usage across all platforms.

Integrated Campaign Creation: Developed comprehensive Social Media strategies (including mock-ups) and three distinct Omni-Channel Ad Campaigns (Print, Digital, Outdoor).