BUYING &

MERCHANDISING

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Full Version Summer Collection Full Version Winter Collection Excel Summer Collection Excel Winter Collection

Focus

STRATEGIC PRODUCT PLANNING

Year

2025

Skills

Budget ManagementProduct AllocationPricing StrategyKPI TrackingPerformance AnalysisBrand Development

Info

Developed a complete luxury fashion brand managing Summer and Winter collections with a €4.5 million combined budget. The project simulated real-world buying operations for a Paris-based luxury brand across 4 international flagship stores and an e-commerce platform, involving full product range creation, pricing strategy implementation (70% margins), and post-season performance analysis.

Highlights and Contributions:

Performance Analysis: Analyzed sales data, identified top and worst performers, calculated sell-through rates (75% target), and provided strategic recommendations.

Collection Development: Created seasonal mood boards and curated product ranges with visual representations.

Digital Integration: Led e-commerce website design in Figma and developed product pages aligned with brand identity.