Buying & Merchandising
Focus
STRATEGIC PRODUCT PLANNING
Year
2025
Skills
Info
Developed a complete luxury fashion brand managing Summer and Winter collections with a €4.5 million combined budget. The project simulated real-world buying operations for a Paris-based luxury brand across 4 international flagship stores and an e-commerce platform, involving full product range creation, pricing strategy implementation (70% margins), and post-season performance analysis.
Highlights and Contributions:
Performance Analysis: Analyzed sales data, identified top and worst performers, calculated sell-through rates (75% target), and provided strategic recommendations.
Collection Development: Created seasonal mood boards and curated product ranges with visual representations.
Digital Integration: Led e-commerce website design in Figma and developed product pages aligned with brand identity.