PARIS MARATHON

MARKETING & COMMUNICATION PLAN

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Full Version

Focus

EVENT MARKETING & COMMUNICATION STRATEGY

Year

2025

Skills

Marketing StrategyEvent ActivationMarket ResearchPartnership DevelopmentBudget PlanningCommunity BuildingProject Leadership

Info

Developed a comprehensive marketing and communication strategy of a running club for Circle Sportswear, a premium eco-responsible running brand, for their participation in the Paris Marathon Show – Run Experience (April 10-12, 2025). The event attracts 80,000 marathon runners and 100,000 total visitors. The project aimed to stand out and maximize brand visibility against major competitors (Asics, On, Hoka), and drive direct sales within a €10,000 budget.

Highlights and Contributions:

Project Leadership: Led 6-member team through strategy development, coordinating deliverables and timeline management.

Concept Innovation: Created dual-membership running club structure.

Partnership Strategy: Identified and proposed strategic partnership opportunities to enhance club value and brand reach.

Digital & Phygital Strategy: Contributed to interactive booth features and omnichannel activation plan to extend visitor engagement beyond the event.

Presentation Delivery: Presented strategy to Circle's Head of Sales Department, receiving praise for creative approach, detailed product planning, and strong event-brand alignment.