AMIN KADER

GROWTH STRATEGY

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Full Version

Focus

BRAND EXTENSION & GROWTH STRATEGY

Year

2025

Skills

Brand StrategyExtension PlanningQualitative & Quantitative Research MethodsGraphic DesignVisual Communication

Info

Developed a comprehensive growth strategy for Amin Kader, a 47-year-old Parisian luxury maison known for its 'Zero Communication' approach. The project addressed the brand's strategic challenge of expanding to younger segments while preserving its exclusive DNA. Our team proposed a luxury bag extension targeting affluent younger women to combat the aging customer base. Supported by extensive market research, consumer interviews, and competitive analysis.

Highlights and Contributions:

Market Research: Conducted analysis of macro/microenvironment, marketing mix, and trends for luxury accessories market.

Competitive Intelligence: Researched luxury industry case studies, including emerging brands like The Row, to identify market opportunities.

Visual & Campaign Design: Created comprehensive visual assets including mood boards, campaign posters, and social media content using Photoshop, Illustrator, Figma, and InDesign.