Amin Kader Growth Strategy
Focus
BRAND EXTENSION & GROWTH STRATEGY
Year
2025
Skills
Info
Developed a comprehensive growth strategy for Amin Kader, a 47-year-old Parisian luxury maison known for its 'Zero Communication' approach. The project addressed the brand's strategic challenge of expanding to younger segments while preserving its exclusive DNA. Our team proposed a luxury bag extension targeting affluent younger women to combat the aging customer base. Supported by extensive market research, consumer interviews, and competitive analysis.
Highlights and Contributions:
Market Research: Conducted analysis of macro/microenvironment, marketing mix, and trends for luxury accessories market.
Competitive Intelligence: Researched luxury industry case studies, including emerging brands like The Row, to identify market opportunities.
Visual & Campaign Design: Created comprehensive visual assets including mood boards, campaign posters, and social media content using Photoshop, Illustrator, Figma, and InDesign.